What is the best marketing strategy? What kind of advertising campaign does a certain product need? How can a company get more media attention? In the Communication degree course, taught at Arnhem Business School, you will learn how to answer these questions and more.

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Qualified communication managers are essential

In today’s world, where global competition is fierce and international brands are flooding the market, companies need qualified communication managers. This course trains you to become a specialist in the fields of business, marketing communication, corporate communication and advertising in an international environment.

You learn to apply the theory you are taught in the course to real-life practice. You will solve real communication problems and work on actual international cases for clients. You  conduct research in the fields of identity, image building or customer satisfaction. Graduation assignments often involve writing a plan for strategic marketing, strategic branding, public relations, internal communications or online communications.

An education based on business

The location of this course within the internationally renowned Arnhem Business School ensures you build a solid business foundation for your communication studies. We have top-class lecturers, we maintain close links with professionals working in the field and our courses are given in an inspiring international setting.

This 4-year course leads to a Bachelor of Arts degree. It is taught entirely in English.

Integrated communication

The Communication course focuses on integrated communication: all forms of communication are studied and implemented in relation to one another. Therefore online communication is a recurring topic throughout the entire 4-year course.

Arnhem Business School Community

During your studies, you will be part of the Arnhem Business School community with students from around 60 different countries. While this international flavour is just what you’re looking for, it might feel a little daunting at first. That’s why we offer student mentors to help you settle in. During your 1st semester, they help you make new friends, find your way around, plan your studies and deal with cultural differences. And when you graduate, you’ll stay part of this community through Arnhem Business School’s active alumni association. This way you can keep in touch and network with your old study mates.

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